Wellness

The Latest Skin-Care Obsession? Putting Superfoods on Your Face

Star ingredients from your grocery store are becoming key components in beauty products. But is it science or hype?

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By Aja Mangum

January 28, 2022 at 4:42 AM EST

This article is part of the January 31, 2022 issue of businessweek.

Eating a well-balanced, nutritious diet is important for overall health and great for our complexions. But can people who slack off at the table still reap the skin benefits of foods’ antioxidants and essential fatty acids by slathering them on their faces?

Shoppers and beauty brands seem to think so.