Beauty
Beyonce’s New Hair-Care Line Enters a Market Craving Disruption
A steady stream of Black female entrepreneurs has begun catering to the beauty needs for women of color, but they say there’s room for more.
Beyoncé with her new hair-care line, Cecred.
Source: Cécred
Following a series of Instagram teases dating to May, Beyoncé officially launched her self-funded hair-care line Cécred (pronounced like “sacred”) on Feb. 20.
This isn’t the megastar’s first foray into beauty and fashion. She introduced ready-to-wear line House of Deréon with her mother in 2006, Ivy Park athleisure in 2016, and several fragrances of which the latest, an eau de parfum called Cé Noir, dropped late last year.