Hello World

Gold-Medalist Coders Build an AI That Can Do Their Job for Them

A new startup called Cognition AI can turn a user’s prompt into a website or video game.

Cognition AI’s founders at the startup’s workspace in a midtown New York apartment.

Photographer: Levi Mandel for Bloomberg Businessweek

A new installment of Silicon Valley’s most exciting game, Are We in a Bubble?!, has begun. This time around the game’s premise hinges on whether artificial intelligence technology is poised to change the world as the consumer internet did—or even more dramatically—or peter out and leave us with some advances but not a new global economy.

This game isn’t easy to play, and the available data points often prove more confusing than enlightening. Take the case of Cognition AI Inc.