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Points Guy Founder Takes on Airbnb With Loyalty Program for Rentals

And after years dissecting points and miles offerings, Brian Kelly and a former Points Guy exec are strategizing to release their own credit card, too.

Journey prototype.

Source: Journey

Two brains behind the powerhouse travel-advice website the Points Guy are introducing a curated vacation rentals platform they see competing with Airbnb Inc. It may have a familiar premise, but Journey has a secret weapon that Airbnb fans have been begging for for years: a points program.

Created by John Sutton, the ex-chief digital officer of Points Guy parent company Red Ventures, Journey expects to have some 2,000 home rentals and 200 boutique hotels as part of the “Journey Alliance” when the app for iOS and Android comes out next spring.