Bloomberg Originals

Ari Emanuel Built a Live-Events Powerhouse, Now He’s Remodeling

Endeavor will now focus on talent management and combat sports.

Ari Emanuel at the UFC headquarters in Las Vegas. — Ari Emanuel at the UFC headquarters in Las Vegas.
Photographer: Bridget Bennett/Bloomberg

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By Edwina Otira and Emily Chang

November 14, 2024 at 10:00 AM EST

Outside of the octagon, Ari Emanuel, the chief executive officer of Endeavor Group Holdings Inc. and TKO Group Holdings Inc., could be described as an ultimate fighter.

Since co-founding Endeavor in 1995, the superagent turned entertainment mogul has transformed his Hollywood talent representation business into a goliath spanning the worlds of fashion, TV, live events, sports and the arts. Now, he’s trying to do the same in combat sports.