The Circuit

Instacart CEO Says Wall Street Undervalues Grocery Tech Bet

On this episode of The Circuit with Emily Chang, Instacart CEO Fidji Simo shares some inspiration behind her plan to reimagine the company.

Instacart CEO Fidji Simo

Photographer: David Paul Morris/Bloomberg

After joining Instacart more than three years ago, Chief Executive Officer Fidji Simo had to earn buy-in from staff about her vision to reimagine the grocery-delivery company as a provider of e-commerce technology for supermarkets. Now, she also needs to convince Wall Street skeptics.

The pandemic-fueled valuation boom that Instacart benefited from has since dwindled as Americans emerged from lockdowns and returned to in-store shopping. The company’s market value has plummeted to just over $10 billion from its pre-IPO peak of $39 billion.