Big Tech

AMD CEO Lisa Su Is Ready for the AI Spotlight

Chipmaker’s top executive joins rivals as an evangelist for the emerging technology

Lisa Su 

Photographer: Sergio Flores/Bloomberg

Advanced Micro Devices Inc. Chief Executive Officer Lisa Su has spent most of her decade in the top job at the chipmaker keeping a tight rein on expectations.

Avoiding hype and broad pronouncements has played a big part in reestablishing the creditability of a company that historically struggled to lock down a spot in the front row of the technology industry. Now, as her relentless refrain about making “great products” pays off, she seems ready to embrace the evangelism of some of her counterparts. And that means participating in the artificial intelligence frenzy.