Big Tech
AMD CEO Lisa Su Is Ready for the AI Spotlight
Chipmaker’s top executive joins rivals as an evangelist for the emerging technology
Lisa Su
Photographer: Sergio Flores/BloombergAdvanced Micro Devices Inc. Chief Executive Officer Lisa Su has spent most of her decade in the top job at the chipmaker keeping a tight rein on expectations.
Avoiding hype and broad pronouncements has played a big part in reestablishing the creditability of a company that historically struggled to lock down a spot in the front row of the technology industry. Now, as her relentless refrain about making “great products” pays off, she seems ready to embrace the evangelism of some of her counterparts. And that means participating in the artificial intelligence frenzy.