Europe’s High Travel Costs Are Driving Americans Away
Travelers from around the world are feeling priced out of Europe, a new report shows—and big-spending Americans are no exception.
Tourists visit the Sagrada Familia church in Barcelona in July 2024.
Photographer: Angel Garcia/BloombergAs Americans start to wrap their minds around where to go this summer, an entire continent is falling down the priority list: Europe.
Data from the European Travel Commission shows that the share of US travelers who are planning a European vacation has dropped from 45% in 2024 to 37% in 2025—the lowest level since 2021, according to a Feb. 3 report published in conjunction with train operator Eurail BV. The findings are based on a survey of 7,087 long-haul travelers from Australia, Brazil, Canada, China, Japan, South Korea and the US; the questions aimed to discern where people from these key countries intended to travel in the year ahead and why.