The CEO of Four Seasons Offers 10 Takeaways About White Lotus
An exclusive conversation explores how the show has affected business, what he knows about Season 3 and where Season 4 may end up being located.
Koh Samui, Thailand.
Source: Four SeasonsWhen Alejandro Reynal joined Four Seasons Hotels Ltd. as chief executive officer in 2022, he took the reins of a brand whose cultural cachet was skyrocketing. The first season of the HBO show White Lotus had premiered in 2021, and over the year following its airing, website visits to its starring location—the Four Seasons Resort Maui—jumped 425% year-over-year. Being featured as the fictional White Lotus is a prize that Four Seasons has claimed with every new chapter since then.
Three years into his leadership role, with the satirical megahit having just released the first episode of its latest season—with Four Seasons Koh Samui as a key part of its palm-studded backdrop—Reynal sat down for an exclusive interview with Bloomberg to discuss the show’s effects on his brand and what he does and doesn’t know about the plots and locations of Season 3 (and even Season 4).