Sports
Why Does It Cost Golfers $1,000 to Get a Good Driver These Days?
Golf is turning into a power game—and distance comes at a price.
PXG’s Black Ops driver retails for $599.
Source: PXG
It’s not yet spring, and major golf brands have already been releasing the sexiest item in their arsenal: the driver. The Big Stick. The Big Dog. The Hammer. Or, more recently, the Most Expensive Club in Your Bag.
Beginning with the switch from wood to metal 30 years ago, modern drivers have undergone continuous engineering to become both incredibly light and incredibly strong, allowing players to hit the ball higher, straighter and farther than ever.