In the Hamptons, a $20 Celebrity Chef Smoothie Gets a VIP Line
Jeremy Fall is launching a summer-long Amagansett pop-up along with permanent stores in Brooklyn and Los Angeles.
A lineup of Drugstore smoothies; the VIP $20 Velvet Rope is the purple and brown order, second from right.
Source: DrugstoreIt’s been a relatively quiet start to summer on the Hamptons hospitality scene. There’s been nothing like the fireworks that accompanied the aborted launch of the private members club Zero Bond in East Hampton.
Into the void steps celebrity chef Jeremy Fall. On July 2 the Los Angeles-born, social-media-savvy cook and restaurateur will open Drugstore, a summer-long pop-up in Jack’s Stir Brew Coffee on Montauk Highway in Amagansett. His menu will feature a curated list of salads and sandwiches, but the most high-profile item will unquestionably be the vibrantly colored Velvet Rope smoothie, which goes for $20 even before add-ins. And that’s not the only thing that stands out about the bold purple-and-chocolate-brown swirled beverage.