Porsche Cuts Outlook as US Tariffs, Model Revamp Take Toll

Porsche AG cut its outlook for the third time this year, with US President Donald Trump’s 15% tariffs on European autos piling further pressure on the maker of 911 sports cars.

The manufacturer’s return on sales for 2025 could slide as low as 5%, having previously targeted at least 6.5%, the Volkswagen AG-controlled brand said Wednesday. The lower forecast includes the US tariff hit and roughly €1.3 billion ($1.5 billion) of costs related to the brand’s strategic reset, Porsche said.