Swiss Firms Rethink Global Strategy After Tariff Surge

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By Paula Doenecke and Levin Stamm

August 6, 2025 at 10:55 AM EDT

Updated on

August 6, 2025 at 1:13 PM EDT

Simon Michel couldn’t take the risk of waiting any longer.

As Switzerland was assessing the shock announcement that the US would impose a 39% tariff, the chief executive officer of Ypsomed Holding AG realized that he needed to act.