Transportation

GM Plans Renewed Driverless-Car Push After Cruise Debacle

A Cruise autonomous taxi in San Francisco in 2023.

Photographer: David Paul Morris/Bloomberg

General Motors Co. is seeking to lure back some former employees of its defunct Cruise autonomous-vehicle business as part of a renewed push to develop a new driverless car, according to people familiar with the matter.

This time around, the project would be focused on autonomous cars for personal use, rather than a robotaxi service, these people said. The first step is development of hands-free, eyes-free driving with a human in the vehicle, with the ultimate goal being a car that can drive with no one at the wheel, they said.