Apple Crashes Tech’s Formula One Party as Money Behind ‘F1’
A racing scene from Apple Original Films’ F1 .
Source: Warner Bros. PictureThis article is for subscribers only.
Welcome to Tech In Depth, our daily newsletter with reporting and analysis about the business of tech from Bloomberg’s journalists around the world. Today, Austin Carr reports on the tech industry’s branding effort with Formula One racing, including Apple’s backing for a new movie to be released later this week.
Perplexity’s suitors: Meta held discussions with artificial intelligence search startup Perplexity AI about a possible takeover before moving ahead with a multibillion-dollar investment in Scale AI. And Apple executives have held internal discussions about a potential bid for the startup, seeking more AI talent and technology.