Businessweek Daily

Women’s Soccer Wins Fans’ Hearts But Not Sponsors’ Wallets

UEFA expects this year’s tournament to lose money. Plus: Go inside America’s North Korean workforce.

Spain’s Alexia Putellas warms up for the UEFA Women’s Euro semifinal against Germany on Wednesday.

Photographer: Jose Breton/Getty Images

For the better part of a month, Switzerland has been in the grips of football fever, with fans packing stadiums and myriad public-viewing sites for the UEFA Women’s Euro championship. Zurich bureau reporter Levin Stamm writes today about the payout for players. Plus: One of North Korea’s US pawns tells all about the nation’s wild remote worker scheme.

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